XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) will take place at the School of Economics and Management, University of Minho, Braga, Portugal.
Considered one of the youngest European cities, Braga combines perfectly its two-thousand-year old History with an invigorating youth and vitality.
More Information: Braga City Council
The closest airport to Braga is Francisco Sá Carneiro Airport, in Porto, which stands some 45 Km away from Braga. For GPS users, the coordinates to UMinho are (according to Google Earth): 41°33'41.00"N and 8°23'54.45"W.
The easiest way to get to Braga from the Francisco Sá Carneiro Airport is by using the shuttle “ get Bus”.
Note that as an alternative, you can take the subway, Line Violeta to Campanhã Station [about 33 minutes, between 6am and 1:30am]. From there you should get the train to Braga. Information on train prices and timetables can be found in the CP website. Braga train station is 5 minutes walking distance from the city centre.
From Porto airport to Braga participants can also:
School of Economics and Management
Campus de Gualtar, Building 8
4470-057 Braga, Portugal
The Hotel Meliá Braga & Spa ***** is in front of the University of Minho, and due to its short walking distance to the venue of the congress is the most convenient local for accommodation. The organization of the IAPNM Congress has negotiated special rates for delegates between 6 and 9 July: € 81 single room / €91 double room /per night. In order to obtain these special rates, you should contact the hotel by email to make the reservation - res.melia.braga@meliaportugal.com - mentioning in the subject of the email the promocode: IAPNM 2022
Chairs:
Beatriz Casais
University of Minho, School of Economics and Management
Ana Maria Soares
University of Minho, School of Economics and Management
Members:
António Azevedo
University of Minho, School of Economics and Management
Cristiana Lages
University of Minho, School of Economics and Management
Elisabete Sá
University of Minho, School of Economics and Management
Isabel Macedo
University of Minho, School of Economics and Management
Joaquim Silva
University of Minho, School of Economics and Management
José Carlos Pinho
University of Minho, School of Economics and Management
Marco Escadas
University of Minho, School of Economics and Management
Maria Teresa Heath
University of Minho, School of Economics and Management
Paulo Mourão
University of Minho, School of Economics and Management
Sónia Nogueira
University of Minho, School of Economics and Management
Sílvia Sousa
University of Minho, School of Economics and Management
Alberto Padula
University of Rome “Tor Vergata”
Amparo Cervera Taulet
University of Valencia
Ana Lanero Carrizo
University of León
Ana Maria Soares
University of Minho
Andrea Insch
University of Otago
Ani Matei
National School of Political Science and Public Administration
Anita Kéri
University of Szeged
Anna Vaňová
Matej Bel University
António Azevedo
University of Minho
Arminda Maria Finisterra do Paço
University Beira Interior
Arvydas Guogis
Mykolas Romeris University
Bassem Kheireddine
IPAM Porto
Beatriz Casais
University of Minho
Carlos Melo Brito
University of Porto
Carlos Oliveira Santos
Nova Lisbon University
Cátia Rebelo
Cardiff University
Celina Sołek-Borowska
Warsaw School of Economics
Charles Nwaneri Emezi
Federal Polytechnic Nekede Owerri
Chris Chapleo
Bournemouth University
Claude Pecheux
Catholic University of Leuven
Cláudia Simões
University of Minho
Clementina Galera Casquet
University of Extremadura
Cristina Calvo-Porral
University of A Coruña
Desislava Ivanova
Trakia University
Edith Patricia Borboa Álvarez
Technologic Institute of Sonora
Edy Lorena Burbano Vallejo
Universidad de San Buenaventura Cali
Elisa Monnot
Cergy-Pontoise University
Elisabete Sá
University of Minho
Emerson Wagner Mainardes
FUCAPE Business School
Enrique Carlos Bianchi
Catholic University of Córdoba
Erzsébet Hetesi
University of Szeged
Finola Kerrigan
University of the Arts London
Fiona Spotswood
University of Bristol
Flávio Tiago
University of Azores
Gabriel Wald
Catholic University Andres Bello
Gonzalo Díaz Meneses
University of Las Palmas de Gran Canaria
Helena Maria Batista Alves
University Beira Interior
Hina Yaqub Bhatti
Riphah International University
Inês Veiga Pereira
Polytechnic Institute of Porto
Irena Ograjenšek
University of Ljubljana
Isabel Macedo
University of Minho
Isabel Sánchez Hernández
University of Extremadura
João F. Proença
University of Porto
Joaquim Silva
University of Minho
Jorge Cea Valencia
Federico Santa María Technical University
José Carlos Pinho
University of Minho
José Luis Vázquez Burguete
University of León
Liliana Alves
University of Minho
Luis Camilo Ortigueira Sánchez
Pacific University
Luis Matosas López
Universidad Rey Juan Carlos
Luísa Augusto
Polytechnic Institute of Viseu
Madalena Abreu
Coimbra Business School
Magdalena Cismaru
University of Regina
Magdalena Florek
Poznań University
Maher Georges Elmashhara
Catholic University of Portugal
Marco Antonio Ríos Ponce
Azuay University
Marco Escadas
University of Minho
Maria João Carneiro
University of Aveiro
Mario J. Miranda
Ramkhamhaeng University Institute of International Studies
Marisa R. Ferreira
Polytechnic Institute of Porto
Marlen Martoudi Demetriou
University of Nicosia
Marlize Terblanche-Smit
Stellenbosch University
Marta Rey-Garcia
University of A Coruña
Maurice Murphy
Cork Institute of Technology
Mercedes Galan-Ladero
University of Extremadura
Meriam Belkhir
University of Sfax
Mihalis Kavaratzis
University of Leicester
Mirna Leko-Šimić
University of Osijek
Miroslav Foret
College of International and Public Relations Prague
Nancy Engelhardt
Marymount University
Nazaré Rego
University of Minho
Noelia Salido-Andrés
University of A Coruña
Nuno Batista
Politécnico de Lisboa (IPL)
Olga Pereira
University of Minho
Oscar Daniel Licandro Goldaracena
CLAEH University
Paulo Jorge Gonçalves
Polytechnic Institute of Porto
Paulo Reis Mourão
University of Minho
Paulo Duarte
University of Beira Interior
Pedro Cuesta Valiño
University of Alcalá
Rim Jallouli
University of Manouba
Robert D. Stephens
Shippensburg University of Pennsylvania
Rodoula H.Tsiotsou
University of Macedonia
Sebastian Martin
University of Applied Sciences Upper Austria
Sílvia Sousa
University of Minho
Sónia Nogueira
University of Minho
Susana Costa e Silva
Catholic University of Portugal
Suzanne Amaro
Polytechnic Institute of Viseu
Sujo Thomas
Ahmedabad University
Teresa Borges Tiago
University of Azores
Teresa Heath
University of Minho
Teresa Proença
University of Porto
Vasco Eiriz
University of Minho
Vera Vale
University of Aveiro
Walter Wymer
University of Lethbridge
Regular Registration: €300
Early Bird: €260
Regular Student Fee: €250
Early Bird Student Fee: €210
Online Presentation (under request): €90
The registration fee includes one year of membership in the IAPNM - International Association on Public and Nonprofit Marketing.
A maximum of 2 papers per registered author is allowed.
The paper presentation in the congress and its inclusion in the book of abstracts is subject to registration by at least one of the authors.
Click here for Congress Registration.
This link will direct you to the online store of University of Minho. You need to start by creating a new account before proceeding to the registration.
Full paper submission: 19-03-2022 (extended to 22-04-2022)
Notification of acceptance: 30-04-2022
Early registration: 22-05-2022
Final Registration until: 05-06-2022
We welcome the submission of full papers in English, Spanish or Portuguese.
Please note that only submissions in English are eligible for best paper award and the publication opportunities associated with the congress.
Submissions in Spanish and Portuguese must include an abstract in English.
Please note that each registered author can present a maximum of two papers.
Submission Link: easychair
Please make sure that you upload an anonymous version of your paper. Do not include the names of the authors in the first page.
Although submitting a full paper, only the abstract will be published in the book of abstracts.
The format of the paper should follow the guidelines of the official publication of AIPNM, which is International Review on Public and Nonprofit Marketing.
The paper length should be between 15-20 pages. Please provide an abstract of 150 to 250 words.
Please provide 4 to 6 keywords. Use 10-point Times Roman for text. Use italics for emphasis. Use the automatic page numbering function to number the pages. Authors are encouraged to follow official APA version 7 guidelines for References.
Although submitting a full paper, only the abstract will be published in the book of abstracts.
More information about guidelines can be found in the following website: https://www.springer.com/journal/12208/submission-guidelines
Full Programme - download
07.07.2022 |
|||
9.00-10.00 Registration 10.00 – 10.30 Opening Ceremony (room 3) Cláudia Simões, Dean of the School of Economics and Management, University of Minho Helena Alves, International Association on Public and Nonprofit Marketing Beatriz Casais - Co-Chair of IAPNM 2022 Ana Maria Soares - Co-Chair of IAPNM 2022 10.30 – 11.15 Plenary session |
|||
11.15-11.30 - Coffee break |
|||
11.30– 12.45 Parallel Sessions |
Session 1.1 – Attracting Social Donations Room:1 |
Session 1.2 - Nonprofit Branding Room: 2 |
Session 1.3 Online Session - Pandemic Challenges in Public and Nonprofit Marketing Room: 3 |
13 00 – 14.00 Lunch |
|||
14.15 – 15.30 Parallel Sessions |
Session 2.1 Sustainable Tourism and Destinations Room: 1 |
Session 2.2 Health-Related Social Marketing Room: 2 |
Session 2.3 Online session – Management of Nonprofit Organisation (Portuguese/Spanish Presentations) Room: 3 |
15.30-15.45 - Coffee break |
|||
15.45 – 17.00 Parallel Sessions |
Session 3.1 – Nonprofit/Higher Education Marketing Room: 1 |
Session 3.2 Place Branding Room: 2 |
Session 3.3 Online Session - Engagement and Co-Creation among Audiences and Stakeholders Room: 3 |
17.20 – Braga city center walking tour 19h30 - Dinner at Nogueira da Silva Museum |
|||
08.07.2022 |
||||
9.30- 10.00 Registration |
||||
10.00– 11.15 Parallel Sessions |
Session 4.1 Gender Issues in Social Marketing Room: 4 |
Session 4.2 - Sustainability / Corporate Social Responsibility Room: 2 |
Session 4.3 - Online Session – Civic participation in social issues Room: 3 |
Session 4.4 Social Marketing Room: 1 |
Coffee Break – 11.15 – 11.30 |
||||
11.30- 12.45 Round Table |
Round Table: Opportunities for research in the fourth sector: quo vadis social, public and nonprofit marketing? Room:1 |
|||
13.00 – 14.00 Lunch |
||||
14.15 – 15.30 Parallel Sessions |
Session 5.1 – Sustainable Consumption and Social Entrepreneurship Room: 1 |
Session 5.2 Social Marketing/ Nonprofit Communication Room: 2 |
Session 5.3 - Circular Economy and Sustainability (Spanish /Portuguese Presentations Room: 3 |
|
15.30 – 17.00 Closing Session Room: 3 Meet the Editor, Moderator: Ana Maria Soares Best Paper Awards IAPNM 2023 Announcement Closing Ceremony: Teresa Ruão, Pro-Rector University of Minho |
||||
19.30 – 23.30 Gala Dinner, Panoramic Restaurant, University of Minho |
||||
.jpeg)
Carlos Oliveira Santos is an elected director of the International Social Marketing Association’s Board (2019-2022) and a national European Social Marketing Association’s representative. He was a pioneer of social marketing in Portugal, introducing a social marketing class in a graduated course in 1992 and, in 2002, he co-directed the first post-graduation in this field. He is the creator and editor of the Marketing Social Portugal Website (www.marketingsocialportugal.net/ ), and the editor of the book Improving Life: A Guide to Social Marketing (Melhorar a Vida: Um Guia de Marketing Social, 2004, 2nd edition, 2012), the first social marketing textbook in Portuguese. Since 2019, he published with Professor José Afonso Mazzon (USP, Brazil) the Index of Portuguese Language and Portuguese Speaking Authors Focused on Social Marketing (http://marketingsocialportugal.net/wp-content/uploads/2021/09/INDEX-MarketingSocial-AutoresLingua-Portuguesa-2021-1.pdf ). Carlos earned his Doctorate in Public Policy from the NOVA University of Lisbon in Portugal, and now he is retired as professor at University of Lisbon (Portugal). In 2018, he was one of the 40 leading social marketing experts contributors to the Compilation of Social Marketing Evidence of Effectiveness Key References, coordinated by Jeff French and Doug Evans for the International Social Marketing Association (ISMA) and its affiliates. His book Social Marketing in a Country: The British Experience (2016) was included in this compilation. In 2019, he received the Outstanding Achievement Award, conferred by the European Social Marketing Association, during the World Social Marketing Conference in Edinburgh.
Carlos de Sousa Santos, developed activity in the City of Braga, at the Bracara Augusta Foundation, an institution where he took over the coordination of the "gnration "Youth Program between 2011 and 2019. Carlos de Sousa Santos was the pedagogical coordinator of Braga 2012 European Youth Capital and after in 2016, project coordinator with the International Youth Organization for Ibero-America, within the scope of the implementation of Braga2016 Ibero-American Youth Capital. Carlos de Sousa Santos is a Social Innovation External Expert at OIJ - International Youth Organization for Ibero-America and cooperates regularly with the “Instituto Universitário de Investigación Ortega e Gasset” in Madrid. Carlos de Sousa Santos, is involved in several European networks, namely the, EUROCITIES, EURODESK, the European Network "Boosting Social Innovation", “URBACT ROOF and Global Goals for Cites of the URBACT EU Program, European Solidarity Network - Strasbourg Club, among others. Carlos de Sousa Santos is a SALTO trainer and Erasmus + Expert and member of the Erasmus + Trainers Pool of the Portuguese National Agency Erasmus + Youth in Action. Carlos de Sousa Santos currently assumes the technical coordination of the "Human Power HUB - Braga Social Innovation Centre, financed by Portugal Social Innovation in the framework of Portugal 2020, between 2019 and 2021.
The International Review on Public and Nonprofit Marketing explores marketing topics from an interdisciplinary perspective and provides a forum for researchers interested in examining these issues from practical and theoretical viewpoints.
More info
Contemporary Research on Organization Management and Administration
(CROMA journal) (ISSN 2335-7959 Online) is biannual peer-reviewed academic open access journal.
Responsibility and Sustainability is a four-monthlty international scientific journal in on-line format publishing English written original articles, theoretical developments and case reports in the fields of responsibility and/or sustainability.
More info
This journal offers a vehicle for discussion of the rapidly-expanding practice of place branding. Spanning disciplines from public relations through destination marketing, to brand strategy, export branding, economics and cultural policy.
Ekonomski vjesnik / Econviews – Review of Contemporary Business, Entrepreneurship and Economic Issues usmjeren je znanstvenicima i praktičarima.
The International Review on Public and Nonprofit Marketing explores marketing topics from an interdisciplinary perspective and provides a forum for researchers interested in examining these issues from practical and theoretical viewpoints.
Social Marketing Quarterly is a peer-reviewed and published quarterly, is a scholarly, international journal focused exclusively on the theoretical research and practical issues confronting academics and practitioners who use marketing principles and techniques to benefit society.
IAPNM 2022
The International Congress on Public and Nonprofit Marketing is an yearly event promoted by the International Association on Public and Nonprofit Marketing (IAPNM)/ Asociación Internacional de Marketing Público y No Lucrativo (AIMPN).
Co-Chairs
Beatriz Casais
bcasais@eeg.uminho.pt
School of Economics and Management, University of Minho
Ana Maria Soares
amsoares@eeg.uminho.pt
School of Economics and Management, University of Minho
Entities that organize this event
contact